For VPs · CMOs · Directors · C-Suite

You're not stuck on what to do.
You're stuck on actually doing it.

The pivot. The career next step. The move you already see. The decision you've articulated three times to three different people. Underneath all of them: a pattern.

A 12-week installation for senior leaders who've outgrown their current chapter — and who haven't stepped into the next. No more "clarity exercises." No more 45-minute Slack messages. The end of holding back.

For Founders · Business Owners

You've already built the expertise.
You're holding back from operating from it.

The clients you've served. The revenue you've generated. The reputation you've built. The skills nobody can take away.

01 / The offer page edited 30 times. The post drafted three times, never published. The pricing email rewritten until it doesn't say what you actually want.

02 / Operating with half the felt authority — and charging half the price your work is worth. Justifying your value to clients instead of owning it. Overdelivering from insecurity, not from generosity.

03 / Three viable revenue streams. None committed to. You keep researching the next thing instead of running the one in front of you.

04 / You delay the move because you want full readiness before you put yourself out there. You don't. Readiness arrives after the move, not before.

05 / You hold the price. Keep the client past their use-by. Hide the visibility. Defer the post you've drafted three times — even though you already know.

06 / You already know what to do. And you're still not moving.

No more business or marketing courses. No more strategy. The end of holding back.

Apply for the program →

12 weeks · 1:1 + group + daily access 100% of completed clients reached tangible outcomes 100% saw their first breakthrough in 1–2 weeks

The Pattern

You've Already Built the Capability.
You're Holding Back from Claiming your Authority.

You're already at the level. The PhD, the title, the company, the team, the revenue, the reputation — you've already earned it. And yet:

01You've been thinking about the move for 3 months. Maybe 6.

02You spent 45 minutes editing a 3-sentence Slack message to your CEO.

03You're working twice as hard as your peers and operating with half the felt authority.

04You have 3 viable paths in front of you. You haven't picked one. You keep researching.

05You delay the decision because you want certainty before you move.

06You stay in the role · hold the price · keep the client · hide the visibility — even though you already know.

This isn't a confidence problem. It isn't a clarity problem. It isn't a strategy problem.

It's a pattern. A specific, repeatable behavioral pattern that runs in high-caliber leaders who have outgrown their current level — and haven't claimed the next one. It doesn't break by working harder, journaling more, or thinking through it again. It breaks by interrupting it.

The Method

A decision-making and execution system
for leaders already at the level.

Three constants installed in every client. Built from PhD-grade decision science, design thinking, and pattern work. Applied to whichever move actually matters — a role change, a price raise, a hire, a pivot, a decision you've been carrying.

The Daily Practice

01Catch

You learn to catch the perfectionism, hesitation, and permission-seeking patterns running you in real time — in the actual decisions happening this week. Not after the fact. In the moment, in the meeting, in the email draft.

The "ordinary Tuesday" work that makes everything else stick.

The Foundation

02Own

You install a clear, designed sense of who you are, what you stand for, and what authority you're operating from. Without it, every decision has to be re-litigated. With it, decisions become coherent.

Installed first — before you can decide cleanly, you need a spec.

The Philosophy

03Move

You stop waiting for certainty. You design experiments instead of "final" decisions. You build evidence through real-life action, not more thinking. Clarity comes from the moves — not the other way around.

In every session. The thing clients describe as "life-changing."

The result: faster, sharper decisions. Authority you claim instead of earn-through-overworking. The end of holding back.

The Difference

Three disciplines
almost no one combines.

This isn't mindset coaching. It isn't business coaching. It isn't life coaching. It's the integration of three rigorous fields — and the integration is what does the work.

— 01

Decision Science

PhD-grade rigor. Kahneman. Sunstein. Thaler. The actual academic field of how humans make decisions — and how to override the biases that keep capable people stuck.

— 02

Design Thinking

Stanford d.school methodology, applied rigorously to your life. Not as a metaphor. As an actual operating system: hypothesis-driven, iteration-led, prototype before commit.

— 03

Pattern Work

Cognitive performance, not therapy. The daily practice of catching automatic patterns — perfectionism, hesitation, permission-seeking — and replacing them with designed responses.

Dr. Pariya Kashfi

PhD · Decision Scientist · Certified Coach · Mind-Body Practitioner · Meditation Teacher · Ex-University Lecturer · Ex-Spotify · Volvo · Northvolt · Trustly

20+ years across academia, tech, and leadership in complex high-performance environments. Three career pivots, including one in my 40s. I now lead a coaching practice that works with senior leaders and founders in decision-debt — installing the system I had to build for myself, refined across every client.

My work focuses on one thing: helping you make decisions you trust and actually follow through on. So you don't stay in a role you've outgrown, or keep delaying the move you already know is there.

What Actually Happens

Numbers from named cases.
No inflation.

100%

saw their first breakthrough within the first 1–2 weeks

100%

of completed clients reached tangible career, business, or leadership outcomes

100%

continue seeing results after the program ends

Anchor Case · 12 Weeks

Daria Famili Alén · C-Suite Tech Leader

Before

"Finally landed" C-suite role · 6 months in, asking what's next
Three viable paths · no movement
Editing every Slack message for 45 minutes
200% capacity · no headspace for next chapter

After 12 weeks

Doubled execution speed (60-min tasks → 30 min)
94% business goal achievement
30% income lift
Designed her next chapter — and started executing

Before, I was leading from perfectionism and pressure. Now, I'm taking action that aligns with my inner compass and long-term vision. I move faster, think clearer, and feel more energized. I don't feel stuck anymore — I feel excited and powerful.

— Daria, after 4 weeks

Read Daria's full case →

"I am more structured, productive, and able to say no when needed. Working in iterations has been life-changing. I feel a renewed sense of motivation and excitement."

SaraSenior Sales Executive

From "swamp" to leading on her own terms · promotion path activated

Read Sara's case →

"She is a very strong listener and uses practical, well-designed tools. The combination of decision science and design thinking is unique — and the impact compounds across decisions."

NiklasC-level Leader

Direction set · execution accelerated · pattern caught and overridden

"I went from running myself ragged to choosing what's actually mine to do. The shift didn't take willpower — it took catching the pattern in the moment."

MelDirector · AI/Product Strategy Consultancy

In progress · perfectionism + Stalled-Strategist pattern, getting caught

"I came back when the next big decision arrived. The system was already there. The conversations got faster — and the moves got cleaner."

RachelSenior Leader · Cross-country career decisions

Two career decisions navigated across two countries

Anchor Case · Founder

Olivia Cid · Founder & CEO

Before

Built real expertise · holding back from operating from it
Pricing rewritten until it didn't say what she wanted
Visibility deferred · post drafted three times, never published
Multiple revenue streams · none committed to

After 12 weeks

Recovered investment in the first 10 days
Started signing new clients at the level she deserved
Stopped reacting from old patterns · acting from designed self
Visibility claimed · pricing held · authority owned

It has been a huge shift. I have stopped reacting from old patterns and started acting from who I actually want to be — my most confident and powerful self. I started signing new clients at the level I deserve.

— Olivia Cid, Founder & CEO

Read Olivia's full case →

"For the first time, I'm actually daring to take steps toward building something of my own. I trust myself more, and I'm no longer holding myself back."

SofiaArtist & Founder

Launched her studio and brand

Read Sofia's case →

"The decisions I'd been deferring for months started getting made — without the loop. I stopped negotiating against myself."

AnonymousSenior Business Operations Leader

Anonymized at her request · perfectionism + Controller pattern caught

"I went from holding the price to owning it. From editing the message to sending it. The work was less about new strategy and more about overriding the pattern that kept stalling the strategy I already had."

AnnaFounder

Pricing held · pattern caught · execution unblocked

Trusted by leaders at

Spotify

Volvo

Mastercard

SEB

Sigma

Conscia

Montero

Randstad

Soho House

Nutrilight

The 12-Week Installation

This isn't a coaching package.
It's an installation.

We don't do "sessions where you talk things through." We install the operating system that makes the move happen — and stays installed after our work is done.

Three Constants get installed inside how you operate. Three Enablers get built around you so the inner work runs on an ordinary Tuesday — not just on a Sunday journaling session.

Inner Installation · 3 Constants

What gets built inside how you operate

Designer Mindset + Experimentation Move The operating philosophy: hypothesis-driven, iteration-led, action-creates-clarity.
Identity Architecture Own Values, persona, and designed self-concept. The spec your decisions get measured against.
Pattern Override Catch ANT work, perfectionism loops, hesitation, permission-seeking. The daily practice.

Outer Infrastructure · 3 Enablers

What gets built around you so it runs on a Tuesday

Systems Tools Productivity stack, decision tools, second brain, weekly review rhythm.
Environment Design Physical, digital, and social environment design. Calendar architecture and people audit.
Energy & Resource Allocation Capacity Boundaries, recovery practices, and the protection of your operational capacity.

What's inside the 12 weeks

3+ × Private 1:1 sessions Minimum 3 — more whenever the work calls for it. Personalized installation work for your specific patterns and decisions.

6 × Live group sessions Capped at 10 participants per cohort. Application work in real time, with peer mirrors at your level.

∞ Direct daily access In-the-moment pattern catching and decision support — not endless waiting between sessions.

→ Weekly action focus You always know what's next. No drift. No busywork.

⌐ Workbooks + targeted videos Structured, brief, no overwhelm. Reference material, not homework.

⊞ Tools & templates The productivity, decision, and second-brain systems — plug-and-play.

Investment

€4,500 + VAT where applicable

Pay in full or in 3 monthly installments.

Two guarantees included

30-day full-value guarantee. Not getting value in the first 30 days? Full refund. No friction.

Results guarantee. Not happy at the end of 12 weeks? An additional month of support included.

Who this is built for

You're not stuck on what to do.
You're stuck on actually doing it.

You've already built the expertise.
You're holding back from operating from it.

You've Already Built the Capability.
You're Holding Back from Claiming your Authority.

This isn't a confidence problem. It isn't a clarity problem. It isn't a strategy problem.

A decision-making and execution system
for leaders already at the level.